I was part of the creative team at Wolf Den for the production of a series of animated explainer videos for Stanford Health Care. Each video was designed to guide patients from different departments through what to expect during their visit, and how to find help if they needed it — all explained in a clear and friendly way.
We designed characters that patients could easily relate to, making sure to represent diversity and create a sense of connection. The backgrounds —both indoors and outdoors— were inspired by the different Stanford Health Care locations, along with the technology and equipment featured in the animations. Everything was brought to life with a warm, approachable style, to help make a sometimes overwhelming experience feel a little bit lighter.
